Mappedin Inc. ("we", "us" or "our", or the “Company” as appropriate) is committed to protecting the privacy and confidentiality of the personal information entrusted to us by the users of its website and services (collectively "Users" and individually a "User", or "you" or "your", as appropriate).

This Privacy Policy governs our collection, use and disclosure of the personal information of Users and explains how the Company collects, uses, discloses, retains and protects such Personal Information (as defined below).

The Company reserves the right to update this Privacy Policy at any time, and such modifications will be effective immediately, unless otherwise stated. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. If we make material changes to this Privacy Policy, we will provide you with additional notice (such as adding a statement to our websites’ homepages or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

What is Personal Information?

For the purposes of this Privacy Policy, the term "Personal Information" means any information about an identifiable individual, such as name, birth date, address and other information pertaining to such individual's identity. The types of Personal Information we collect about you will depend on your interactions with us and are described in more detail below.

What Personal Information We Collect

We collect Personal Information directly from you when you interact with us or use our products or services. The types of Personal Information we collect depends on how you interact with us and/or which products and services you use. We may collect the following categories of Personal Information directly from you: 

  • Identifying Data. We collect certain data that you provide to us when registering or creating an account. Examples of such data include your name, email address, and your organization’s name, which are used to allow you to log into and use our products. 

We automatically collect certain Personal Information when you interact with us or use our products or services. The types of information we collect automatically when you use our products or services may include: 

  • Device and Network Data. Depending on which Company product or service you use, we may collect certain information about the device you use to access our Services. Examples of such data include: 
    • IP address. For security and monitoring of system health.
    • Browser agent. Browser agent strings provided by modern browsers for use in analytics reports provided to our customers.
    • Page views and user interactions. For the purpose of providing customer support and improving our products.
    • Session ID. Randomly generated GUID used to provide analytics reports associated with sessions to our customers.
    • Device ID. Randomly generated GUID used to provide analytics reports associated with the number of devices to our customers.
    • User ID. Randomly generated GUID used to provide analytics reports and to improve the product
    • API Key ID. Used to track usage and managing permissions
    • Search queries. Anonymized data used to provide analytics reports to our customers.
    • Device position. Anonymized position of the device in order to display a blue dot in “wayfinding mode”, and to provide anonymized aggregate reports to our customers.
    • Screen Capture. Period screen capture used for the monitoring of directory health.
    • API/feature usage. Anonymized data for the purpose of improving our products.

In addition to Personal information, we may automatically collect information when you visit our website. This may include the browser you used to come to our website, the Uniform Resource Locator ("URL") of the website that you just visited before visiting our website, your access times, language, your usage and activity on our website, your location, any search terms you entered, and which URL you go to next. We may use third-party analytics, cookies and other online tracking technologies to help us collect information of Users who visit our website.

Purposes for the Use of Personal Information

We collect and use personal information for the following purposes: 

  • Provide our products and services. Provide, administer, deliver, customize, maintain and improve our data, products and services. 
  • Respond to you. Respond to your request when you contact us, including to provide customer service and answer questions about our products. 
  • Manage Accounts. Create and manage your online accounts, profiles, and managing permissions
  • Advertising and Marketing. Send newsletters, advertising or marketing communications about our products, and provide information that we believe may be of interest to you, as permitted by applicable law.
  • Research and Development. Conduct research and development.
  • Safety and Security. Detect and protect against malicious, deceptive, or illegal activity, including errors, security incidents, and other potential harm to us or our users.
  • Comply with Legal Obligations. Comply with our legal or regulatory obligations, including our tax obligations and those related to the prevention of fraud and money laundering, and those required for you to benefit from rights recognized by law, or any regulatory requirements or provisions; and
  • Reasonable Other Purposes. Other than as permitted or required by applicable laws, if we wish to collect, use or disclose your Personal Information for purposes that are not contemplated in this Privacy Policy, we will identify those purposes at the time of collection. You will be given a reasonable opportunity to opt-out of any such additional purposes.

There is no contractual or statutory obligation for you to provide Personal Information. If you do not provide Personal Information, we will not be able to provide certain products and services to you.

Legal Basis for Processing

If you are an EU resident, we process your Personal Information only when we have valid legal grounds, such as when:

  • You consent to processing of your Personal Information, such as when we process special categories of Personal Information. When you consent, you can change your mind at any time.
  • The processing is necessary for us to provide you with the products and services you request, such as when you register for an account or interact with our services, or to respond to your inquiries.
  • We have a legal obligation to process your Personal Information, such as to comply with applicable tax and other government regulations or to comply with a court order or binding law enforcement request.
  • To protect your vital interests, or those of others, such as protecting the safety of users.
  • We have a legitimate interest in carrying out the processing activity. For example:
    • To analyze and improve the safety and security of the services. This includes implementing and enhancing security measures and protections and protecting against fraud, spam, and abuse, or
    • To maintain and improve the products and services.

Disclosure of Personal Information 

The Company may share your Personal Information with third parties for the purposes described below:

  • With our third party service providers in order to fulfill your order of our product and services or to perform specific services on our behalf (such as credit card processing, credit card information updates, prize fulfillment of our contests, collection of overdue accounts, management of customer service requests, and product delivery);
  • With parties connected with the contemplated or actual financing, insuring, sale, assignment or other disposal of all or part of our business or assets, including for the purposes of determining whether to proceed or continue with such transaction or business relationship or fulfilling any records or other reporting requirements to such parties;
  • With our legal advisors or appropriate governmental authorities, if you have violated our terms of service or conditions of purchase, or if we need to comply with applicable laws and lawful governmental requests, and for legal reasons; and
  • With other Mappedin users that are associated with the same customer or subscriber account. 

Your Personal Information may be processed and stored outside of the province in which you reside and/or outside of Canada by us, an affiliate or a third party service provider for the purposes set out in this Privacy Policy. Some jurisdictions may not provide levels of data protection that are equivalent to those of your home jurisdiction. In certain circumstances, foreign courts, law enforcement agencies or regulatory agencies may be entitled to access your Personal Information.

If you are a Quebec resident, your personal information may be transferred or disclosed to service providers located outside of Quebec. 

If you are an EU resident, your personal information may be transferred or disclosed to service providers located outside the EU, consistent with applicable law. As such, we (i) rely on adequacy decisions of the European Commission or (ii) enter into the European Commission’s Standard Contractual Clauses as issued on 4 June 2021.

You have the right to request a copy of the applicable measures or further information by contacting us at, or submit a request here.

Protection of your Personal Information

The Company has and does its best efforts to maintain technical, contractual, administrative and physical security measures to protect your Personal Information in a manner that is reasonable and appropriate to the nature of the Personal Information you provide to us.

Cookies and Analytics 

If you use our website, we may assign an internet cookie. An internet cookie is a small text file that a website stores on your internet browser and that can collect and store information. We use cookies to better understand how you use our website, to make sure our ads and dynamic content are served correctly and to improve the performance of our website. For example, a cookie may recall a set of preferences you have set for our website and record items that you have registered. Storing cookies on your web browser allows us to present you with web pages and other content that are attuned with your preferences. These activities are invisible to you, and are generally intended to improve your internet surfing convenience. Unless you have set your preferences so that you will be alerted when a cookie is being stored on your computer, you will not know about it.

The Company uses Google Analytics to collect and analyze certain information when you visit our website, including your IP address, your browser location, device identifiers, browser characteristics, operating system details, language preferences, referring URLs, length of visits, pages viewed and other related information. You can obtain additional information on Google Analytics’ collection and processing of data and data privacy and security, including how to learn more about opting out of Google Analytics’ data collection by visiting the Google Analytics website.

We may place advertising or other links on our website that originate from outside advertisers. We do not control cookies on these sites, nor are we responsible for any marketing or other use of your information by these advertisers. 

If you prefer we do not use cookies when you visit our website, you may be able to set your browser to remove or reject cookies. Please follow your browser’s process for doing so. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.

Third Party Websites

Our website may contain hyperlinks or other "computer" links to websites from third parties ("Third Party Websites") that are not controlled by us. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please review these policies before you disclose any Personal Information when visiting such third-party websites.

Retention of your Personal Information

We keep your Personal Information for such period as is reasonably necessary to meet the purposes for which it was collected or to comply with any legal requirements, including statutory retention periods. When your Personal Information is no longer required for a specific purpose or legal requirement, it will be securely erased from our records or made anonymous.

Children’s Privacy

The Company’s products and services are not intended for children under the age of 18. We do not target our products and services to children under 18.

Your Choices

Depending on where you reside, you have the right to (1) request to know more about the categories and specific pieces of Personal Information we collect, use, share, and disclose, (2) withdraw consent you may have previously given;  (3) request deletion of your Personal Information, (4) opt out of any sharing of your Personal Information that may be occurring, (5) request access to your Personal Information; (6) request correction of inaccurate Personal Information, and (7) not be discriminated against for exercising these rights. 

If you are an EU resident, you also have the right to (8) to obtain a machine-readable copy of your Personal Information to you or an external party of your choice, (9) to restrict the processing of your Personal Information, (10) to object to our processing of your Personal Information for direct marketing purposes, and (11) to lodge a complaint with a EU data protection authority. Contact details for EU supervisory authorities are available here.

Please note these rights are subject to legal exceptions and in exceptional circumstances only, we may charge for this service. We will respond to reasonable requests as soon as practicable, and in any event, within the time limits prescribed by law. 

You may make these requests by contacting our Privacy Officer. 

Updating/accessing/amending/correcting Personal Information

If your Personal Information changes, or if you no longer desire us to use your Personal Information, you may request us to correct, update, amend, delete/remove your Personal Information. Please contact our Privacy Officer at the contact information provided below in order to do so.

We may require that you provide us with valid proof of identity before providing access to such information.

If you have any questions, concerns or claims about this Privacy Policy and our privacy practices, you may send us an inquiry here, call us at (519) 594-0102, email our Privacy Officer at, or write to the Privacy Officer at: 

Privacy Officer 

Mappedin Inc.
14 Erb St. W
Waterloo, Ontario
N2L 1S7


Last updated: February 27, 2024